Yahdon Israel is using social media to combine his two favorite things: fashion and books.
Yahdon Israel is a writer who lives in New York City, and the 24-year-old is trying to engage more people who might not like to read.
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He posts photos and short videos on Instagram and Twitter of people who are reading and also look stylish, using the hashtag #LiterarySwag.
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"There was this paradox, for me, growing up. The kids who were cool, didn't read; the kids who read, weren't cool," Israel told BuzzFeed.
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Now the writer is trying to redefine how people thinking about reading and what's "cool."
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